KERATIN TREATMENT SET | PURIFYING SHAMPOO + KERATIN TREATMENT 5% 3.33 fl. oz. 100ml

KERATIN TREATMENT (Formula 5%) – Professional Hair Straightening for Asian, European, Blond & Damaged Hair

Transform dull, dry, or damaged hair into smooth, glossy perfection with PURE KERATIN Formula 5%.

The PURE KERATIN Treatment (Formula 5%) is designed to deeply repair, straighten, and rejuvenate hair while restoring its natural shine and softness. Perfect for Asian, European, blonde, and chemically damaged hair types, this professional-grade treatment delivers salon results at home — leaving your hair stronger, smoother, and full of life.

Powered by hydrolyzed keratin, amino acids, and advanced conditioning agents, this formula rebuilds the hair’s internal structure, eliminates frizz, and locks in a radiant, long-lasting shine for up to 3–5 months.

Why Choose PURE KERATIN Formula 5%?

• Professional smoothing performance – straightens and repairs even the most resistant hair
• Safe, formaldehyde-free formula – gentle yet effective
• Ideal for all hair types – especially Asian, European, blonde, and color-treated hair
• Long-lasting results – smooth, frizz-free hair for up to 5 months
• Infused with vitamins, keratin, and botanical extracts for deep nourishment

This advanced keratin system is trusted by professional stylists worldwide — now available for easy, at-home use.

Keratin Treatment at Home – Step-by-Step Guide

Equipment Required

Step 1 – Purify

Wash your hair twice with the PURE Keratin Purifying Shampoo (included) to remove all product buildup and open the hair cuticle for deep penetration.

Step 2 – Dry

Blow-dry completely until your hair is 100% dry before applying the treatment.

Step 3 – Apply the Treatment

Divide your hair into four sections. Wearing gloves, apply 2–3 fl. oz. of PURE KERATIN Formula 5% evenly from root to tip using a wide-tooth comb for uniform coverage.

Step 4 – Process

Cover your head with a plastic cap (included) and let the treatment sit:

• Fine or blonde hair: 20 minutes
• Thick, coarse, or resistant hair: 30 minutes

Comb through every 10 minutes to ensure even distribution.

Step 5 – Seal the Keratin

Blow-dry the hair again, then flat iron small sections (½ inch) 7–10 times to lock the keratin into the hair shaft.

• Fine hair: 300–400°F
• Thicker hair: 400–450°F

Step 6 – Maintain Results

After 72 hours, wash and condition your hair using PURE Keratin Daily Shampoo and PURE Keratin Daily Conditioner. Use the PURE Keratin Regeneration Mask weekly to maintain moisture, shine, and long-lasting smoothness.

Step 7 – Enjoy Your Results

Style as desired — your hair will stay sleek, hydrated, and frizz-free for months.

Precautions for Use

Avoid contact with eyes. In case of contact, rinse thoroughly with water. Do not use shampoos containing sodium chloride after keratin treatment, as they may reduce effectiveness.

Ingredients

Keratin Purifying Shampoo:

Aqua/Water, Potassium Lactate, Decyl Glucoside, Polyquaternium-81, Hydrogenated Ethyl Olivate, Hydrolyzed Wheat Protein, Pure Moroccan Argan Oil, Olive Oil, Organic Jojoba Seed Oil, Black Seed Oil, Avocado Oil, Marine Collagen, Silk Amino Acids, Cocodimonium Hydroxypropyl, Hydrolyzed Keratin, Sodium Ascorbyl Phosphate, Niacinamide, Ascorbic Acid, Panthenol, Vitamin E.

Keratin Treatment (Formaldehyde-Free Formula):

Aqua, Glycerin, Cetearyl Alcohol, Hydrolyzed Keratin, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Parfum, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Recommended Aftercare

• Use PURE Keratin After Treatment Shampoo (sodium chloride-free) for daily cleansing.
• Pair with the PURE Keratin Conditioner to preserve hydration and shine.
• Apply the PURE Keratin Mask weekly to strengthen and smooth hair.